An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State

Publications

mass media review

CALL FOR PAPERS

The Editorial Board of COOU Mass Media Review invites researchers, scholars and authors to submit their well-researched papers for publication in Vol. 1 Issue 1 (January, 2026) of their journal on issues in the following areas: >>>
Submit A Paper
Login
Register

Verification Behaviour and Sharing of Unconfirmed Election Results among WhatsApp Users in Anambra State: A Socio-Technical Analysis of Electoral Integrity


Title: Verification Behaviour and Sharing of Unconfirmed Election Results among WhatsApp Users in Anambra State: A Socio-Technical Analysis of Electoral Integrity
Author(s): Gideon Uchechukwu Nwafor & Sandra Ekene Aghaebe
Abstract: The proliferation of end-to-end encrypted messaging applications has fundamentally altered the landscape of political communication in Nigeria, with WhatsApp emerging as the primary conduit for information exchange during electoral cycles. This study interrogates the verification behaviour and sharing patterns of WhatsApp users in Anambra State with specific reference to unconfirmed election results circulated during the 2021 governorship and 2023 general elections. Anchored on the Uses and Gratifications Theory (UGT) and the Theory of Planned Behaviour (TPB), the research examines the cognitive, emotional, social and structural drivers of misinformation sharing on a closed, encrypted platform. Using a quantitative, cross-sectional survey design and a multi-stage (stratified–cluster–systematic) sampling technique, the study drew a final sample of 1,200 registered voters equally distributed across Anambra State's three senatorial districts (Anambra North, Anambra Central and Anambra South). A structured questionnaire, validated by content experts and pilot-tested for reliability (Cronbach's alpha = 0.81), was administered electronically, and the data were analysed with Python-based statistical libraries (Pandas, NumPy, SciPy and Statsmodels). Descriptive statistics, Pearson product-moment correlation, multiple linear regression and the chi-square test of independence were applied to answer five research questions and test three hypotheses. The study documents a pronounced verification gap: only 14.0% of respondents reported verifying election-related content often or always before forwarding it, while 65.0% reported doing so rarely or never. A strong negative correlation was found between digital literacy and sharing frequency (r = ?0.83, p < .001), and a multiple regression model containing digital literacy, in-group trust and verification likelihood explained 84.3% of the variance in sharing behaviour (R² = 0.843, p < .001). A chi-square test of independence found no significant association between gender and verification behaviour (?²(2, N = 1,200) = 0.001, p = .999), indicating that the verification gap is a cross-demographic rather than a gender-specific phenomenon. The study concludes that the unchecked circulation of unconfirmed election results on WhatsApp in Anambra State is structurally produced by the interaction of an information vacuum created by delayed official collation, an architecture of trust that privileges strong social ties over source credibility, and a general deficit in digital and media literacy. The paper recommends real-time result-collation communication by the Independent National Electoral Commission (INEC), targeted lateral-reading literacy campaigns coordinated by the National Orientation Agency (NOA), reform of the Cybercrimes Act to distinguish coordinated inauthentic behaviour from innocent forwarding, platform-level verification prompts, and the prioritisation of Igbo-language fact checking content.
Keywords: Verification behaviour, WhatsApp, electoral misinformation, digital literacy, in-group trust, Anam

SEARCH

Search keywords, titles, authors or abstract
Filter your search