| Title: |
Utilizing AI in Drug Abuse Prevention: An Innovative Approach Through Public Relation Strategies |
| Author(s): |
Nnaemeka Obidike Frank, Amuta Grace Chinweikpe &Nwankwo Ekene Scholastica |
| Abstract: |
The study analysed the intersection of Public Relations, artificial intelligence (AI) and drug abuse which presents a critical juncture where technological advancements or innovations and societal challenges converge to tackle societal challenges emanating from drug abuse. The objectives of this study were; to assess the use of AI in drug abuse prevention; to identify various public relations strategies used in drug abuse prevention and to explore how AI can be integrated and used in drug abuse prevention through public relations strategies. In conducting this research, library research method involving systematic review of existing literature was used. Findings from the study reveal that incorporating AI technologies can enable more effective drug abuse prevention initiatives; that it can help identify individuals at high risk of substance abuse before they develop significant problems, allowing stakeholders to tailor prevention strategies accordingly; that Public Relations strategies and harnessing the power of AI-driven insights can be used by stakeholders to combat drug abuse and to promote healthier communities, allowing stakeholders to develop targeted communication campaigns and educational programs thereby increasing public awareness of the risks associated with drug abuse as well as promote engagement in prevention efforts. Based on the findings, the following recommendations, among others, were made; that training programmes be developed to build capacity among health care professionals, and other stakeholders in leveraging AI technologies for drug abuse prevention through Public Relations strategies and that policymakers and funders should allocate resources for further research and development of AI-driven interventions for drug abuse prevention. |
| Keywords: |
Drug Abuse, Artificial Intelligent, Public Relations, Innovative Approach, AI Algorithm
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