An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State

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Theoretical Perspectives on Health Misinformation and Vaccine Behaviour: AReview of the Health Belief Model, the Theory of Planned Behaviour, and the Social Amplification of Risk Framework


Title: Theoretical Perspectives on Health Misinformation and Vaccine Behaviour: AReview of the Health Belief Model, the Theory of Planned Behaviour, and the Social Amplification of Risk Framework
Author(s): Rafiatu Anike Raji & Gideon Uchechukwu Nwafor
Abstract: The rapid circulation of health misinformation on social media platforms such as Facebook has become a central concern for vaccine communication research globally and in Nigeria specifically, where the 2023 introduction of the Human Papillomavirus (HPV) vaccine into the national immunisation schedule has been accompanied by persistent misinformation about infertility, promiscuity, and vaccine safety. While empirical studies increasingly document the prevalence and correlates of such misinformation, comparatively few studies in the Nigerian context undertake a systematic, comparative theoretical synthesis of the frameworks used to explain how misinformation translates into reduced vaccine uptake. This paper addresses that gap through a library-based (desk) review synthesising secondary literature, peer-reviewed empirical studies, foundational theoretical texts, and institutional reports on three theories commonly applied to vaccine-related health behaviour: the Health Belief Model (HBM), the Theory of Planned Behaviour (TPB), and the Social Amplification of Risk Framework (SARF). Using thematic documentary analysis rather than primary data collection, the review traces the origins, core constructs, empirical applications, and critiques of each framework, with particular attention to HPV vaccine misinformation in Nigerian and comparable low- and middle-income settings. The review finds that HBM best explains the cognitive endpoint at which misinformation-inflated barriers and diminished perceived benefits reduce vaccination likelihood, TPB best explains the intervening social-psychological mechanism by which peer-shared misinformation reshapes attitudes and subjective norms, and SARF best explains the upstream communicative process by which a single false claim is magnified through algorithmic and social amplification into population-level hesitancy. A comparative analytical matrix and an integrated conceptual pathway are presented, along with a discussion of persistent gaps in the literature. The review concludes that the three frameworks are complementary rather than competing and recommends deliberate theoretical triangulation in future research on social-media-mediated vaccine hesitancy
Keywords: Library Research, Health Belief Model, Theory of Planned Behaviour, Social Amplification of Risk Fra

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