| Abstract: |
This study examined the use of Igbo proverbs and oral tradition
in local radio broadcasting within Enugu North Local
Government Area (LGA). Anchored on the cultural
significance of proverbs as tools for transmitting values,
identity, and collective wisdom, the study sought to determine
the contexts in which proverbs are employed, their
communicative functions, and how audiences perceive their
use in contemporary radio. A survey research design was
adopted, with a sample of 400 respondents selected using the
Taro Yamane formula and stratified random sampling
technique across the wards of Enugu North LGA. Data were
collected through structured questionnaire and analysed using
descriptive statistics. Findings revealed that radio listenership
is high, with 52% of respondents listening daily, and 98.5%
confirming awareness of proverb usage in broadcasts. Proverbs
were found to be most commonly used in drama and
storytelling programmes (75%), followed by entertainment
and music (17%). Respondents overwhelmingly agreed that
proverbs help preserve Igbo language and culture (91%), make
programmes engaging (93%), and simplify complex issues
(83%). Audience perception was largely positive, with 98.5%
expressing pride in hearing proverbs on air, though some
respondents noted challenges in comprehension. The study
concludes that Igbo proverbs remain powerful communicative
resources in local broadcasting, enhancing cultural pride and
effective communication, but their limited use in news and
educational programmes highlights a missed opportunity for
broader cultural preservation. |
