An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State

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The Role of Health Communication in Promoting Human Papillomavirus Vaccination: A Review of Empirical Studies


Title: The Role of Health Communication in Promoting Human Papillomavirus Vaccination: A Review of Empirical Studies
Author(s): Blessing Ajirioghene Omoevah, Chinedu Chukwuzuluoke Igboeli & Gideon Uchechukwu Nwafor
Abstract: Human Papillomavirus (HPV) infection remains a major global public health challenge because of its association with cervical cancer and several other anogenital and oropharyngeal malignancies. Although safe and effective vaccines capable of preventing most HPV-related diseases have been available for over a decade, vaccination coverage remains below the targets recommended by global health authorities, particularly in low- and middle-income countries. Poor awareness, misinformation, vaccine hesitancy, cultural misconceptions, inadequate access to credible health information, and weak communication strategies continue to undermine vaccination programmes. Consequently, health communication has become an indispensable component of HPV prevention by improving knowledge, influencing perceptions, strengthening vaccine confidence, and encouraging informed health decisions. This review examines empirical studies on the contribution of health communication to HPV vaccination promotion. Relevant empirical literature published between 2020 and 2026 was synthesised using a narrative review approach. Evidence was drawn from peer-reviewed journals and reports of international public health organisations to examine the effectiveness of interpersonal communication, healthcare provider recommendations, mass media campaigns, social media interventions, peer education, school-based health education, and community engagement in improving HPV vaccine uptake. The review demonstrates that communication interventions grounded in behavioural theories and adapted to local sociocultural contexts significantly improve awareness, reduce misinformation, enhance vaccine confidence, and increase vaccination acceptance. Nevertheless, disparities in information access, persistent misinformation, inadequate policy implementation, financial barriers, and sociocultural resistance continue to limit vaccination coverage in many developing countries. The review concludes that integrating evidencebased health communication into national immunisation strategies is essential for increasing HPV vaccine uptake and achieving the World Health Organization's cervical cancer elimination targets.
Keywords: Human Papillomavirus; HPV vaccination; health communication; vaccine uptake; vaccine hesitancy; heal

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