| Title: |
Stereotyping of Female Adolescents in Avila Naturalle Advertisement on Instagram: The Perception of Chukwuemeka Odumegwu Ojukwu University Female Students in Perspective |
| Author(s): |
Catherine Isioma Nwokoro & Chinedu Chizonuel Igboeli |
| Abstract: |
This paper examined the perception of the female students of Chukwuemeka Odumegwu Ojukwu University, Anambra State about the Avila naturalle skin care advertisement on Instagram in other to identify if the advertisement can influence stereotype of female adolescents. The study was anchored on two theories; the framing and individual differences theories. The descriptive survey was adopted for the study while the questionnaire was the instrument for gathering data. The findings showed that, Avila brand advertisements on Instagram can influence female stereotype among female adolescents. As a result, it was recommended that, since female adolescents will likely react to a message that resonates with them so brands like Avila naturalle should figure out ways to influence them in a good way without depicting female stereotype. In addition, advertisements by beauty brands should be properly scrutinized before being disseminated through Instagram. |
| Keywords: |
Stereotype, Female adolescents, advertising, Avila naturalle skin care and Instagram
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