| Abstract: |
The social media has become very convenient for companies to reach their consumers. E-commerce is most considered and chosen way of purchasing different types of products and services. Social media has gained remarkable attention in the last decade and as innovation takes place, accessing social media sites such as Facebook, Instagram, Twitter, LinkedIn and YouTube have become very affordable. This research looks at social media as a platform for e-commerce. The research objectives are to determine the awareness and usage patterns of social media tools to
users, to establish if social media has reduced firms operating cost and to analyze the impact of social media on customer relationship. The Statement of this research Problems are the effect of social media on the company’s reputation and the brand building of its products need to be studied in order to predict the marketing and distribution plan of its products before their launch, the posts on social networking sites further could be evaluated to get the feedback of their customers on its products
that are already in market. Summary of Major Findings proves that the background of the study revealed that in recent times social media has been the backbone and lifeline of e-commerce globally. Recommendation of the findings of the study recommended social media to most firms since through social media businesses can communicate information in a flash, regardless of geographical locations. |
