An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State

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mass media review

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Significance of Podcasts in Alternative Journalism


Title: Significance of Podcasts in Alternative Journalism
Author(s): Ngozi Esther Okoye & Nicholas Omoko
Abstract: The quick growth of digital communication has changed how news is shared in today's world. One big change is the rise of podcasts as a powerful tool for alternative journalism. Unlike traditional news sources that often face political, business, or editorial limits, podcasts offer open space for many different voices, local stories, and strong conversations that question the usual news topics. This paper looks at how podcasts help with alternative journalism, focusing on their ability to include more people, share information more fairly, and give a platform to groups that are often left out. Using ideas from media freedom and communication for social change, it places podcasts in the bigger picture of digital media. The paper also shows how independent podcasters are now more relevant through the use of media talk shows, especially in areas where mainstream media is limited, unfair, or hard to get. At the same time, the study looks at the challenges, like ethical issues, money problems, and the rules that affect this industry, and points out many opportunities for young people, advocacy, and getting involved in society. Drawing from both research and examples worldwide, the paper argues that podcasts do more than just help alternative journalism. They also help make media more varied and are a key tool for supporting democracy in both rich and poor countries.
Keywords: Digital Media, Podcasts, Media Freedom, Alternative Journalism, Citizen Engagement, Marginalized Voi

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