An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State
An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State
| Title: | Reimagining Print Media and Drug Abuse in The Age of Artificial Intelligence: Perceptions of Journalists in Anambra State |
| Author(s): | Emechebe Nkiru Camilla & Nnaemeka Obidike Frank |
| Abstract: | Artificial Intelligence is the trending innovation in the contemporary digital age, with its emergence gradually having effects on every facet of the society. Being a creation of technology, the media, as an indispensable institution of the society, are rapidly evolving and leveraging on cutting-age technology to enhance their operations, and engage with their audience more effectively. In this content, the integration of Artificial Intelligence (AI) into the print media operations and drug abuse had opened up a wealth of opportunities for innovation and growth. Print media organizations can now utilize AI to streamline their content creation processes, analyse audience behaviours, personalize content delivery, optimize their marketing strategies and identify suspected drug abuse incidents and areas. It is against the background of the wide opportunities offered by AI for print media and drug abuse that this study was initiated. The aims of the paper are to find out if incorporation of AI into the print media production processes could streamline workforce and improve efficiency, and to ascertain if AI could assist print media to analyse trends on drug abuse. The paper used the Technological Determinism Theory as its theoretical underpinning and adopted survey approach as its research design. The area of study was Anambra State, with the population of registered practicing journalists of 400. A census sample 400 journalists was determined for the study. Data obtained from the survey were presented in sample frequency distribution tables and subsequently analysed. Results obtained from this survey revealed that AI applications nurture and streamline print media operations, as well as facilitate the role of the print media in the campaign against drug abuse. The study concluded that print media operations must complement their operations with AI applications in order to effectively compete in the current global digital sphere. |
| Keywords: | Reimagining, Print, Media, Drug Abuse, Artificial, Intelligence |