| Abstract: |
This study examined the use, perception, and effects of online newspapers among respondents, with particular emphasis on usage patterns, content preference, audience perception, and the factors influencing such perceptions. The study used the Selective Influence Theory as the theoretical framework. Using a survey research design, data were collected from respondents and analyzed using descriptive statistics. Findings revealed a high level of online newspaper usage, with most
respondents accessing online newspapers regularly, especially on a daily and weekly basis. General news and political contents were the most frequently read, while educational content attracted the least attention. The study further revealed that majority of respondents read in-depth analyses and perceive online newspapers as providing detailed information, although some expressed reservations regarding content
quality. Audience perception was largely positive; however, issues such as fake news, bias, and excessive advertisements contributed to negative perceptions. The study also established that audience perception significantly affects online newspapers, influencing readership, trust, and information sharing. Source credibility and content quality emerged as the
most significant factors shaping audience perception. The study concludes that while online newspapers play a vital role in information dissemination, improving credibility, content depth, and professionalism is essential for sustaining audience trust and engagement. |
