An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State

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News Media Preference Among Students Of National Open University Of Nigeria, Ilorin Study Centre: Traditional Or New Media?


Title: News Media Preference Among Students Of National Open University Of Nigeria, Ilorin Study Centre: Traditional Or New Media?
Author(s): John Inioluwa Adeyemo
Abstract: News has been an indispensable component of human life, although the ways people access it have changed over time. Today, news is distributed through traditional mass media, including newspapers, magazines, radio, and television, as well as digital platforms such as news websites and social media. This shift is relevant to students at the National Open University of Nigeria (NOUN), Ilorin Study Centre (ILSC), whose learning environment incorporates digital technologies. Although previous studies have examined students' media use and preferences, less attention has been paid to their preference for traditional or new media, especially for news consumption. This study examined media preference for news consumption among NOUN, ILSC students and investigated the relationship between age and preferred media. Guided by Uses and Gratifications Theory and Technological Determinism, the study adopted a quantitative survey design and obtained 270 valid responses through non-probability sampling. Respondents could use both media forms: 207 (76.7%) reported using traditional media for news, while 266 (98.5%) reported using new media. In terms of preference, however, 230 (85.2%) preferred new media and 40 (14.8%) preferred traditional media. New media was preferred across all age groups, and a chi-square test indicated a statistically significant association between age and preferred media, ?²(3, N = 270) = 9.26, p = .026. The study concludes that new media was the more preferred form of news media among the respondents, although traditional media remained in use.
Keywords: News consumption, traditional media, new media, media preference, National Open University of Nig

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