| Abstract: |
This study was on the Nigeria Erosion and Watershed
Management Project-European Investment Bank
(NEWMAP-EIB'S) Communication Approaches in the
Control and Management of Erosion in Calabar Municipality.
This study looks at the communication approaches adopted by
NEWMAP-EIB in carrying out these remediation works in the
communities. The study was hinged on Participatory
Communication theory. It equally adopted the qualitative
research design, which used interview as method of data
collection. The findings indicated that though NEWMAP-EIB
adopted community mobilisation, advocacy and one-on-one
discussions as co mmunication approaches, it was more of
promises of what they would do for the communities, some of
which they kept and others, they could not keep. Based on the
information provided, the study concluded that truly, there
were sensitisations by NEWMAP-EIB in the communities
before it embarked on its gully erosion remediation works,
these sensitisations were more of promises from NEWMAPEIB,
some of which were not fulfilled. The study therefore
recommends that while communication approaches are
important, NEWMAP-EIB should pay more attention to the
content of these approaches. Communication between
NEWMAP-EIB and members of the host communities should,
to a large extent, encourage members of the communities to be
responsible in protecting their environment from erosion
because NEWMAP-EIB will not be there all the time. |
