An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State

Publications

mass media review

CALL FOR PAPERS

The Editorial Board of COOU Mass Media Review invites researchers, scholars and authors to submit their well-researched papers for publication in Vol. 1 Issue 1 (January, 2026) of their journal on issues in the following areas: >>>
Submit A Paper
Login
Register

Narratives of Energy Poverty and Sustainability: How Media Constructs the Renewable Energy Debate in Africa


Title: Narratives of Energy Poverty and Sustainability: How Media Constructs the Renewable Energy Debate in Africa
Author(s): Gideon Uchechukwu Nwafor
Abstract: The media plays a crucial role in framing public debates on renewable energy, particularly in regions marked by energy poverty, such as Africa. Existing literature underscores the complex interplay between energy insecurity, sustainability challenges, and the narratives propagated by diverse media outlets. This study investigates how media constructs narratives that both reflect and shape public understandings of renewable energy development and energy poverty in Africa. Adopting a qualitative discourse analysis approach, this research examines a curated corpus of media texts, including newspaper articles, online news stories, and broadcast transcripts from various African and international sources. The analysis reveals that media narratives surrounding renewable energy in Africa are multifaceted and often contradictory. On one hand, narratives that emphasize energy poverty frequently underscore the urgency of sustainable development, portraying renewable energy as a viable solution for economic empowerment and social justice. On the other hand, competing narratives suggest a skepticism towards the feasibility of renewable projects, often linking them to external political and financial interests. Furthermore, the framing of these issues has evolved, with more recent texts increasingly incorporating themes of local innovation and community-driven initiatives, although these perspectives remain underrepresented. The findings indicate that media representations significantly influence public perception and policy discourse by framing renewable energy within broader debates about national development, environmental sustainability, and global power dynamics. The study concludes that media narratives in Africa construct a complex matrix of discourse around renewable energy that not only responds to existing energy challenges but also shapes future policy directions and public opinion. By illuminating the dynamics of these discursive practices, this analysis contributes to a deeper understanding of the role of media in driving both skepticism and optimism in the renewable energy transition. The insights gained underscore the need for policymakers and stakeholders to engage critically with media constructions in order to foster more inclusive and contextually nuanced energy policies.
Keywords: Energy Poverty, Sustainability, Media Constructs, Renewable Energy Debate, Africa

SEARCH

Search keywords, titles, authors or abstract
Filter your search