An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State

Publications

mass media review

CALL FOR PAPERS

The Editorial Board of COOU Mass Media Review invites researchers, scholars and authors to submit their well-researched papers for publication in Vol. 1 Issue 1 (January, 2026) of their journal on issues in the following areas: >>>
Submit A Paper
Login
Register

Media education effectiveness in promoting awareness of climate change in Nigeria


Title: Media education effectiveness in promoting awareness of climate change in Nigeria
Author(s): Abdullahi Saleh Bashir & Hajara Umaru Amua
Abstract: Climate change is one of the major challenges facing mankind in this era. Global climate change has been attributed to numerous factors. As such, numerous efforts are being made by stakeholders to combat climate change principally through adaptation and mitigation. This paper, therefore, examines media education effectiveness in promoting awareness of climate change in Nigeria. Media education, even though it is largely informal and extracurricular in Nigeria’s educational context, can be a powerful tool considering the reach, availability and large audiences of the traditional mass media and the new media (internet, mobile and allied technologies). The paper examines the potency of media education for promoting awareness of climate change in Nigeria due to its capacity to empower citizens to engage in multitude and divergent viewpoints, deconstruction and reconstruction of standpoints, problem solving, and media content creation. The paper recommends the design and implementation of a curriculum for basic education in Nigeria.
Keywords: Media literacy, media education, climate change, mass media

SEARCH

Search keywords, titles, authors or abstract
Filter your search