An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State

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Mass Media and The Discourse on Illicit Drug Use by Nigerian University Students


Title: Mass Media and The Discourse on Illicit Drug Use by Nigerian University Students
Author(s): Guannah Jammy Seigha, Osafile Celestina Ogochukwu, Olimma Benedette Ngozi & Nkala Azubuike
Abstract: This Paper delved into the discourse surrounding illicit drug use among Nigerian university students, focusing on the role of mass media in shaping perceptions, behaviours, and attitudes towards drug abuse. This study sought to identify university students’ sources of illicit drug exposure, determine the drugs they abuse most, and investigates the extent to which the mass media have fulfilled their expected role in combating illicit drug use. The population consisted of Mass Communication (Journalism) students and lecturers from three universities in Edo State, Nigeria: University of Benin, Benin City; Ambrose Alli University, Ekpoma; and Igbenedion University, Okada. A questionnaire was used to collect data for the quantitative survey. Study used Uses and Gratifications theory. The data show that university students are exposed to illegal drugs through social media, friends, and their environment. This survey also found that university students mostly abuse cannabis (marijuana) and methamphetamine, and that, though the media are trying their best in fighting against the use of illicit drugs, but they can do more than they are doing at present to combat drug abuse. Therefore, a holistic and multi-faceted approach was advised to combat university students` drug usage. The media, educational institutions, policymakers, community organisations, and students should collaborate to create a supportive, drug-free atmosphere that fosters well-being and academic performance.
Keywords: Addicts, Discourse, Drugs, Mass media, Students, University

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