An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State
An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State
| Title: | Maintaining a Broadcast Media Campaign to Combat Drug Abuse In Edo State, Nigeria |
| Author(s): | Igboeli Chinedu, Nnaemeka Obidike Frank & Okwuone Oluchi Daniel |
| Abstract: | It highlights the negative dangers on the abuse of drug and the awareness the broadcast media creates on drug abuse. This study aligns itself with the Hypodermic Theory and the Social Learning Theory. Drug Abuse continuous to be a major risk with its complications which has become a problem across the globe. Drugs are useful to the wellbeing of everyone. Despite its positive use, its abuse becomes a menace to the society, hence consumers of different drugs like heroine, codeine, marijuana, narcotics has led to certain health impairment such as Hepatitis, Heart Attack, Dental health problems (cavities and gum disease), Mental health issues such as anxiety and depression. Cancer, Respiratory Infections, Neurological Problems causing incapacitation and even death. Research continues to show adolescents and youths are the highest consumers of drugs. It is therefore proper that the broadcast media should as a matter of urgency give accelerated sensitization to the publics on the negative effect of drug abuse, that the three tiers of government with stakeholders in the business of drugs must see the need the declare a state of emergency on the inherent dangers associated with drug abuse. In the light of this, there is still a need to see the menace as a health problem which should be approached with a human face rather than completely treating it as a criminal matter. Keywords: Drugs, Drug Abuse, Bullet Theory, Broadcast Media and Campaign. |
| Keywords: | Drugs, Drug Abuse, Hypodermic Needle Theory, Broadcast Media and Campaign |