Title:	Integrated Rural Development Reporting in Nigeria: A Reporting Approach that has Come to Stay
Author(s):	Stephen Nwanchor Elem & Ifeyinwa Nsude
Abstract:	This paper theoretically discusses rural reporting in Nigeria. It primarily focuses on the under reporting of the rural area by the Nigerian mass media and the strategies that could be employed to adequately cover and report the conditions of the rural dwellers who are underprivileged when it comes to media coverage of development in the country. The mass media in Nigeria have for a long time now ignored reportage of the poor living conditions of the rural people and the slow pace of development or lack of development in the rural area and its consequences on the rural people and the nation at large. Rather, Journalists in Nigeria direct their reportage to the urban areas and cities where news makers and big advertisers that patronise them reside. The study was aimed at providing a guide as well as suggesting strategies that could be employed by journalists to effectively report developments in rural areas. Data for the study was collected from primary sources and critically argued in order to provide balanced evidence from literature on the trend of rural development reporting in Nigeria.
Keywords:	integrated, rural, development, reporting
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