| Title: |
Influence of Commercialization on News Commentary: A Study of Delta Broadcasting Service, Asaba |
| Author(s): |
Okonkwo Innocent Chidumebi, Igboel Chinedu & Nnaemeka Frank |
| Abstract: |
This study assessed the influence of commercialization on news commentary of the Delta Broadcasting Service, Asaba. The background of the study was that commercialization has become a dominant practice of mass media institutions in the country. The study was anchored on the social responsibility theory and fiduciary model and aimed at ascertaining the dominant position of the editorial contents of the DBS, the depth of commercial editorials vis-a-viz others, and the influence of editorial on public sphere and journalism profession. The research methods adopted
for the study were the content analysis and survey research. A sample of 24 bulletins from 60 bulletins over a two-month study period was content-analyzed. Results obtained shown that commercialized editorials dominate the bulletins of the DBS Asaba; commercialized editorial had more depth than non-commercialized editorial. The study further found out that commercialization had resulted in the people not being keen in listening/viewing DBS bulletins. The study recommended that the Nigerian Broadcasting Commission and the Nigerian Union of Journalists should
pass resolution against commercialization. |
| Keywords: |
Influence, Commercialization, Editorials, Contents
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