Title:	Impact of Online Radio Programme Preferences on Academic Pursuit of Undergraduates in South-East Nigeria
Author(s):	Obiora Adanma Vivian & Uche Anthony Ogbonna
Abstract:	Online radio programmes have waxed beyond boundaries; it is no longer about air wave's proximity but the availability of a computer or smart device and the Internet. Listeners are not restricted to the available radio stations situated in their vicinity; they are rather exposed to the type of device in their possession and the presence of the Internet data they can afford. This transition has left the audience to have a wide array of choices as to what radio programme they choose to listen to. Lots of online radio programmes emerge on the airwaves every day but which of these programmes are enjoyed by students in southeast Nigeria, who comprise a fraction of the audience? This study reviewed online radio programmes preferred by undergraduates in the southeastern part of Nigeria. Anchored on the Individual Difference theory, this study looked at the online radio programmes students desired and the impact of the preferred programmes on their academic pursuit. A survey method was used and copies of the questionnaire were adopted as a tool to elicit information from 500 undergraduates drawn from 10 universities in South East, Nigeria. Results revealed that most students have music programmes as their most preferred online radio programme; they claimed such programmes have no negative influence on their studies despite their entertaining nature.
Keywords:	Online-radio, Internet, Programme preference, Academic pursuit
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