| Abstract: |
This study was designed to ascertain the influence which ICTs have on the Nigerian broadcast media industry. To achieve this, a statement of problem was formulated with four research questions drawn to guide the research. However, for clarity of purpose, Edo Broadcasting Service, Independent Television and Radio, Nigeria Television Authority (NTA) and Sylverbird Communications, Benin City, Edo State were used as the study base. Relevant literatures on ICTs and broadcasting were reviewed. In order to elicit the relevant data, the survey method of research was deployed using the instrument of the questionnaire to formulate questions in line with the research objectives. The results showed, among other things, that the Nigerian broadcast media have accepted and adopted the use of some relevant ICTs, particularly the extensive application of the computer and digital computer in various areas of broadcasting. The study also found that this application has been very gradual, though moderate in Nigeria. It was also revealed that most of the broadcast personnel are not proficient in the use of the ICTs. High cost of the equipment and lack of access are the possible challenges encountered by the broadcast media in the application of the ICTs as was further revealed by the study. |
