| Title: |
Humour or Harm? Female Stereotyping and Objectification in Sabinus' Digital Comedy Narratives |
| Author(s): |
Onwugbufor Josephine Oluchi, Etumnu Emeka Williams, Nwodo James Chidiebere & Nneoma Emelechi Okoye |
| Abstract: |
This study examines Anambra State NAWOJ members' perceptions
and attitudes toward the stereotyping and objectification of women
in Sabinus' digital comedy narratives. Objectification and Social
Learning Theories served as the theoretical underpinning of this
investigation. A mixed-method research approach was used. The
study has a population of 120 NAWOJ members from which a
census principle strategy was employed. In the study, data were
collected from 120 members via structured questionnaire and Indepth interview guide was used to carry out interview with 12
selected executive members of NAWOJ. Descriptive statistics and
thematic analysis were used to analyze the data. Quantitative
findings reveal that women are predominantly portrayed through
appearance-focused and relational stereotypes, while male
characters demonstrate greater agency. NAWOJ members strongly
rejected the notion that humor justifies objectification, emphasizing
ethical responsibility in media production. Qualitative insights
indicate that participants recognize both entertainment value and
potential social harm, highlighting concerns about audience
desensitization and reinforcement of gender biases. The study
underscores the dual nature of digital comedy: engaging audiences
while subtly shaping perceptions of gender roles. Recommendations
advocated for diversified female character representation,
moderation of objectification, and promotion of ethical digital
content. By highlighting professional perspectives, the study
contributes to discourse on ethical humour and gender-sensitive
representation in Nigerian digital media. |
| Keywords: |
Female Stereotyping, Objectification, Sabinus, Digital Comedy Narratives, NAWOJ
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