An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State
An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State
| Title: | Harnessing AI in Development Communication for Drug Abuse Prevention: A Nigerian Perspective |
| Author(s): | Ezeaka Nonye Benedeth & Ochuba Chiamaka Chinazom |
| Abstract: | In Nigeria, the battle against drug abuse has escalated into a public health crisis, with a significant impact on socio-economic development and security. This paper explores the innovative intersection of artificial intelligence (AI) and development communication as a strategic approach to drug abuse prevention. We examine how AI-driven tools and algorithms can enhance the effectiveness of communication campaigns, identify at-risk populations, and deliver personalized interventions. The study delves into various AI methodologies, including predictive analytics, natural language processing, and machine learning, to analyze patterns of drug abuse and tailor prevention messages that resonate with diverse Nigerian demographics. Furthermore, the paper discusses the ethical considerations and challenges of implementing AI in development communication, emphasizing the need for culturally sensitive and inclusive strategies. By integrating AI into development communication, this research aims to provide actionable insights for policymakers, health professionals, and community leaders in Nigeria to combat drug abuse more effectively. |
| Keywords: | Artificial Intelligence (AI), Drug Abuse Prevention, Drug Treatment, AI-Driven Communication |