| Title: |
Embracing Social Reforms through Nollywood Films: The Reality and Consequences of Drug Abuse Revisited |
| Author(s): |
Adaobi Olivia Okeke, Chibuike Julius Nwosu, Chukwuemeka Gloria Nwakaego & Elozona Chinwe Okpala |
| Abstract: |
Drug abuse has become a significant public health concern in Nigeria, with
devastating consequences for individuals and the society as a whole. This paper brings to the fore the power of Nollywood films in raising awareness about the reality and consequences of drug abuse. Nollywood films have a wide reach and influence, making them an effective medium for disseminating anti-drug abuse messages and fostering positive behavioural change. By incorporating compelling narratives, relatable characters and realistic portrayals of drug abuse related issues; Nollywood films can capture the attention of diverse audiences including vulnerable
populations such as the youths. Drug abuse remains a pressing concern with devastating consequences. By leveraging the medium of film, Nigerian film makers can play a crucial role in raising awareness, educating the public and influencing societal attitudes towards drug abuse. This paper therefore contributed to the ongoing dialogue on the impact of Nollywood films in shaping societal perceptions and attitudes. It will equally provide insights into the effectiveness of Nollywood’s
portrayal of drug abuse highlighting a deeper understanding of the role that the film industry can play in embracing social reforms. Deploying the theories of technological determinism and social learning, this paper suggests roles that filmmakers can play towards promoting social reforms through movie content. This paper recommends among others the need to complement these films aimed at fighting the menace of drug abuse with public awareness campaigns and access to proper treatment and rehabilitation facilities to create a holistic approach in addressing drug abuse in Nigeria. |
| Keywords: |
Drug Abuse, Nollywood films, Social Reforms, Societal attitudes
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