| Abstract: |
This study explores the construction and interpretation of cultural
narratives in digital media, with a focus on the philosophical dimensions of truth and representation. Anchored in Stuart Hall's Representation Theory, the study adopts a qualitative approach to explore how media texts encode meaning and how audiences interpret and negotiate these representations in the digital era. The study addresses three objectives: to analyse the processes through which cultural narratives are constructed on digital media platforms; to examine the concept of truth in media communication from a philosophical perspective; and to investigate how audiences interpret and engage with mediated representations. The study
highlights that digital platforms function as active spaces where
narratives are created, circulated, and contested. Participatory
practices, multimodal content, and algorithmic mediation shape the
visibility, interpretation, and negotiation of cultural narratives.
Audiences are not passive recipients but co-creators of meaning, interpreting narratives according to their cultural, social, and
personal contexts. Philosophically, the study underscores that truth
in media communication is contingent, contextual, and subject to
interpretation, challenging assumptions of objective or fixed
representations. By situating digital media practices within the
framework of Representation Theory, the study provides insights
into the processes through which meaning is encoded, circulated,
and interpreted. The study suggests that understanding the construction and reception of cultural narratives is essential for media practitioners, policymakers, and scholars seeking to engage critically with digital media content. The study contributes to ongoing debates on media, culture, and philosophy by demonstrating the interplay between narrative construction, representation, and audience interpretation in the digital age. |
