| Abstract: |
Indigenous language preservation through broadcasting remains
critical in South-East Nigeria where Igbo faces declining usage
among younger generations. This study investigates challenges
confronting indigenous language broadcasters in Enugu-based radio
stations. Using survey research design, 520 respondents (145
broadcasting personnel and 375 audience members) were examined
across seven major stations (FRCN Enugu, Dream FM, Owelle FM,
Udoka FM, Afia Radio, Urban Radio, and Sunrise FM). Data
collection utilized structured questionnaires with both closed-ended
and open-ended questions, analysed using frequency distribution,
percentages, mean scores, and chi-square testing. Anchored on
Agenda Setting Theory and Development Media Theory, findings
revealed inadequate funding as most significant challenge (M=4.72,
SD=0.55), followed by personnel inadequacy (M=4.69, SD=0.57),
technical constraints (M=4.52, SD=0.66), unfavourable audience
demographics (80.3 percentage point generational gap), and weak
institutional support (M=2.16, SD=0.79). Statistical testing
(?²=360.34, df=4, p |
