An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State

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Assessing the Extent of Information Gap in Exclusive Breastfeeding among Women in Anambra State


Title: Assessing the Extent of Information Gap in Exclusive Breastfeeding among Women in Anambra State
Author(s): Eneome Eugenia
Abstract: This study assessed the information gap of exclusive breastfeeding among the women of child-bearing age in Anambra State. The study is anchored on the diffusion of innovative theory, and among other things aimed at ascertaining the comparative level of awareness, practice and attitudes of women of child bearing age in rural and urban settings on exclusive breastfeeding. The study adopted a survey research approval and drew a sample of 300 respondents using the purposive sampling technique. The researcher used questionnaire as the instrument for data collection. Results obtained from the study revealed a good knowledge of exclusive breastfeeding among the respondent but revealed a disparity in the attitudes and practices of exclusive breastfeeding between urban literate women and rural illiterate women. The study concluded that rural women are yet to fully appreciate the value of exclusive breastfeeding. The study recommended the use of community theatre to further engage rural women on exclusive breastfeeding.
Keywords: Information, Gap Exclusive Breastfeeding, Women

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