| Abstract: |
Prevention of drug abuse in communities require an effective communication approach capable of generating the desired effect on the content consumer. Public enlightenment is required to inform persons about the dangers of drug abuse. The use of Artificial intelligence (A1) approach in the production of film used for public enlightenment is the focus of the study which aims at appreciating how aesthetic considerations have been utilized in generative A1 for text and imagery required in the communication exercise for effectiveness. The study, therefore, interrogates how animated images explain anti-social conducts like in the reviewed Akamata experience, how provided content enhances message delivery and why content believability and understanding result in those exposed to the presented content. The survey research method is used in the study. The mediamorphosis theory shall be used to show how A1 interfaces with provided media content to produce the required effect on the content consumer. The convergence of technological approaches in film content production using the A1 approach shall be investigated in understanding how technical synergies blend to produce effects capable of dissuading drug abuse in communities, as a development communication strategy. Also, the social judgement theory helps to explain how the incoming message is assessed by content consumers in the desired alteration of attitudes and behaviour toward drug abuse. The effects, whether contrasted or assimilated will help to know if any boomerang effect could even arise. A conclusion is drawn as to the efficacy of A1 use in film production for development communication to facilitate message understanding and acceptance. Obtained result from the study will suggest how NDLEA can use the A1 approach for public enlightenment, on drug abuse prevention, targeted at communities for their development. |
