An International Journal of Mass Communication
Chukwuemeka Odumegwu Ojukwu University
Anambra State

Publications

mass media review

CALL FOR PAPERS

The Editorial Board of COOU Mass Media Review invites researchers, scholars and authors to submit their well-researched papers for publication in Vol. 1 Issue 1 (January, 2026) of their journal on issues in the following areas: >>>
Submit A Paper
Login
Register

Artificial Intelligence Adoption and Job Transformation in Nigerian Print Media Between 2020 and 2025


Title: Artificial Intelligence Adoption and Job Transformation in Nigerian Print Media Between 2020 and 2025
Author(s): SALAMI Babatunde Akande & Dr. OLOYEDE David Binta
Abstract: This study investigated the accelerating integration of Artificial Intelligence (AI) within the Nigerian print media landscape and its impact on labour dynamics, professional identity, and operational efficiency. Grounded in a systematic meta-synthesis of recent studies, policy documents from the National Information Technology Development Agency (NITDA), and case studies of legacy and digital native newsrooms, the research interrogated the tension between technological optimisation and workforce security in a developing economy. The study aggregated qualitative and quantitative data from over 1,000 journalists across Lagos, Abuja, Kogi, and Enugu to analyse the correlation between the digital skills gap and displacement. The findings revealed that Nigeria boasted a high national AI usage rate of approximately 70 percent, yet the print media grappled with profound infrastructural deficits, a skills gap costing the national economy an estimated 11 billion dollars annually, and a schism between editors who viewed AI as an efficiency tool and reporters who feared imminent redundancy. The research identified that while AI automated routine tasks such as transcription, layout, and data analysis, the displacement observed was less about robot for human substitution and more about the obsolescence of journalists who lacked data literacy. The article concluded that AI was restructuring the media labour market, necessitating a shift toward human in the loop workflows where journalists functioned as verifiers and context providers. It recommended infrastructural investment and mandatory curriculum reform to prevent Nigerian media from becoming informational colonies of Western technology firms.
Keywords: Artificial Intelligence, Job Transformation, Nigerian Print Media, Skill Gap, Mediamorphosis

SEARCH

Search keywords, titles, authors or abstract
Filter your search